Costin Radu

Independent Communication Consultant

Get in touch: +40 744 302 164

Hello, I’m Costin!

I have been working in the communication area for more than 15 years, mixing my experience as a communication specialist with that of running a business. In 2010 I co-founded and led The Geeks, a digital agency which soon became one of the strongest digital agency brands in Romania, acting both as Managing Partner and Head of Strategy & Creative Department. Starting with 2016 I became the Managing Director of Saatchi & Saatchi + The Geeks, after The Geeks has merged with Publicis One. After 7 years with The Geeks, in April 2017, I started in my new role as a communication strategy consultant, focusing on brand strategy, digital development and user experience design (UX). I now work for various clients, both client companies, and communication agencies, continuing to do what I love. 

I led the strategic work on P&G’s Tide in the Balkans region in 2006, while working as a strategic planner for Leo Burnett Bucharest, and played a major role in the strategic work on Tide Supermom campaign for CEE, a project which won the first Euro-Effie award ever received in Romania, in 2007.

For my activity, in 2010 and in 2012, I’ve received two Excellence Awards from the International Advertising Association (IAA Romania).
I also won numerous digital, efficiency and creative awards. 

In 2017, I have wrote The Most Popular Commercial of The Year in Romania (+9M views), and the 6th to reach Top 10 Most Popular European Commercials of 2017, as declared by YouTube Leaderboards. 

I am an Associate Professor at The Faculty of Communication and Public Relations in Bucharest running a digital communication course at the university’s master program. I also have a bachelor degree in communication and public relations, and have studied digital marketing at The Institute of Direct Marketing, London. 

I am also one of the founding members of the local branch of the international association of account planners, The Account Planning Group (APG), and have been involved in numerous training & education activities for the Romanian advertising industry. In addition, I have been a keynote speaker at many marketing & communication events, being also part of the jury at all the major communication festivals in Romania.