I have been working in the communication area for more than 15 years, mixing my experience as a communication strategist with that of running a business. In 2010 I founded and led The Geeks, a digital agency which soon became one of the strongest digital agency brands in Romania, acting both as Managing Partner and Head of Strategy & Creative Department. Starting 2015, The Geeks merged with Publicis One, and, one year later, I became the Managing Director of Saatchi & Saatchi + The Geeks. After 7 years inside the agency, in April 2017, I started in my new role as an independent communication strategy consultant, focusing on brand strategy & strategic planning, digital development and user experience design (UX). I now work for various clients, both client companies, and communication agencies, continuing to do what I love.
For my activity, in 2010 and in 2012, I’ve received two Excellence Awards from the International Advertising Association (IAA Romania).
I also won numerous digital, efficiency and creative awards.
In 2017, I wrote The Most Popular Commercial of The Year in Romania (+9.8M views), and the 6th to reach Top 10 Most Popular European Commercials of 2017, as ranked by YouTube Leaderboards.