I have been working in the communication area for more than 18 years, mixing my experience as a communication strategist with that of running a business.
In 2010 I founded and led The Geeks, a digital agency which soon became one of the strongest digital agency brands in Romania, acting both as Managing Partner and Head of Strategy & Creative Department. Starting 2015, The Geeks merged with Publicis One, and, one year later, I became the Managing Director of Saatchi & Saatchi + The Geeks. After 7 years inside the agency, in April 2017, I started in my new role as an independent communication strategy consultant, focusing on brand strategy & strategic planning, digital development and user experience design (UX).
I now work for various clients, both client companies, and communication agencies, continuing to do what I love.
For my activity, in 2010 and in 2012, I’ve received two Excellence Awards from the International Advertising Association (IAA Romania). I also won numerous digital, efficiency and creative awards.
In 2017, I wrote The Most Popular Commercial of The Year in Romania (+9.8M views), and the 6th to reach Top 10 Most Popular European Commercials of 2017, as ranked by YouTube Leaderboards.
I led the strategic work on P&G’s Tide in the Balkans region in 2006, while working as a strategic planner for Leo Burnett Bucharest, and played a major role in the strategic work on Tide Supermom campaign for CEE, a project which won the first Euro-Effie award ever received in Romania, in 2007.
I am an Associate Professor at The Faculty of Communication and Public Relations in Bucharest running a digital communication course at the university’s master program. I also have a bachelor’s degree in communication and public relations and have studied digital marketing at The Institute of Direct Marketing, London.
I am also one of the founding members of the local branch of the international association of account planners, The Account Planning Group (APG), and have been involved in numerous training and education activities for the Romanian advertising industry. In addition, I have been a keynote speaker at many marketing and communication events, being also part of the jury at all the major communication festivals in Romania.
Throughout the years, I’ve workd with clients such as OLX, Vodafone, Procter & Gamble (Tide, Bonux, Ariel, Lenor, Fairy, Pantene, Wella), Groupama, OMV Petrom, Bergenbier, Banca Transilvania, Regina Maria, Tefal, Rowenta, Hervis Sports, Linex, Sensodyne, Nestle (JOE, Nescafe), Doncafe, AVON, eMag, Vola.ro, F64.ro, BestValue, Obsentum, Bigotti, BCR-Erste, Samsung, FORTUNA, BitDefender, World Vision, Zile si Nopti, Credit Europe Bank, Tiriac Imobiliare, Forte Partners, Pilot Frixion (Dacris), Western Union, SintAct, Edenred, IQads, Coca-Cola Zero, Forte Partners, Caroli, Hellenic Coca-Cola, Discovery, Saatchi & Saatchi + The Geeks, Leo Burnett, Friends\TBWA, Tempo Advertising, Godmother, Rusu+Bortun & lots of others.